Lavanya Viswanathan
Senior Software Engineer at Meta | Ads Monetization |
- Role
- Software Engineer at Meta
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Lavanya Viswanathan
Engineer building and leading Ad product initiatives. Prior to this, I worked at Amazon Web Services in the EC2 org after completing my Master of Science in Computer Science from University of Southern California. I primarily specialize in Full stack Development, Software Development and Big Data Development with skills in React, GraphQL, Java, AWS, Python, Hadoop, Spark, RDBMS and NoSQL. I enjoyed three years of solid experience in fields of technology and banking which involved software development, client interactions, database management, data analysis, mentoring and people management.
Experience
Software Engineer
Mar 2022 — Present · Bellevue, WA, US
Drove the end-to-end development of a Generative AI-based lead form generation solution, which automatically created lead forms by scraping website ads. This initiative, developed in collaboration with cross-functional stakeholders, achieved over $1.5M daily adoption.• Led a team of 2 engineers team in the creation of the Lead Ads Multi submission ad placement feature. This involved developing the Ad retrieval and delivery pipeline using advanced AI/ML techniques and integrating with existing Facebook application features.• Drove development of the Lead Ads Ads Manager product, launching features like form template creation, optional/conditional questions, and form preview capabilities. These features drove over $2M in daily adoption revenue.• Ideated and implemented an enhanced data pipeline utilizing website scraped form questions and Machine Learning (ML) algorithms.
Education
RV College Of Engineering
Bachelor of Engineering (B.E.), Computer Science
University of Southern California
Master's degree, Computer Science
Skills
- C++
- C
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Java
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