Lavanya Sharma
Search Engine Marketing Manager @Babbel
Signup · Get unlimited contacts
WORK HISTORY
Search Engine Marketing Manager @Babbel
Berlin, DE
Led end-to-end SEM campaigns across Google Ads, Apple Search Ads (ASA) in global markets, with a focus on EMEA and APAC user acquisition and app growth- Achieved a 42% increase in ROAS and 17% YoY growth in sales revenue by optimizing bidding strategies, leveraging LTV modeling, and executing data-driven audience segmentation- Managed 6+ figure annual budgets, ensuring optimal spend efficiency while consistently exceeding KPIs related to CPI, CPA, and retention- Scaled creative performance by leading A/B tests, incrementality experiments, and Custom Product Page (CPP) enhancements — resulting in a 10% increase in placement coverage and higher Tap-Through Rates (TTR)- Designed and executed UAC iOS push strategies, aligning assets, signals, and measurement approaches to maximize SKAN postbacks and attribution coverage- Collaborated with Creative, ASO, Data Analytics, PMM, and MarTech teams to align campaign direction, integrate insights, and improve acquisition lifecycle performance- Created actionable reports and forecasts using Excel, AppTweak, and internal ASA dashboards, driving faster decision-making across teams- Represented Babbel as a speaker at App Promotion Summit (APS 2024), presenting case studies on AI in performance marketing and innovative UA strategies along with other events
EDUCATION
Wharton Online
MOOO Course
The Lords' International School
High School Diploma
Indian Institute of Technology, Kanpur
Training
Stanford University
MOOO Course
Rajasthan Technical University, Kota
Bachelor of Technology - BTech
ABOUT LAVANYA SHARMA
As a results-driven SEM & ASA Marketing Manager with 6+ years of experience, I specialize…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.