Lavanya Guru

Senior Digital Marketing Analyst | B2B Email Marketing | SEO & SMO | Data-Driven Campaign Strategist

Role: Senior Digital Marketing Analyst at Anteriad
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Lavanya Guru

Hello! I\'m Lavanya, a dedicated digital marketing professional with over 6 years of…

Experience

Senior Digital Marketing Analyst
Anteriad
Apr 2021 — Present · Bengaluru, IN
Leading B2B email marketing strategy and execution for key enterprise accounts.• Optimizing performance via A/B testing and segmentation using tools like Marketo and Salesforce.• Collaborating with sales, design, and content teams to align messaging and campaigns.• Tracking KPIs using Excel dashboards and GA4 to report campaign ROI and engagement metrics.

Contact information

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Current company

Anteriad Form. True Influence

Advertising Services · 296 employees · Founded 2000 · Princeton, New Jersey, United States

Data Driven. Tech Enabled. Growth Obsessed. Anteriad powers B2B with the industry’s leading data: purpose built, highly-trusted, compliant, campaign ready and with global reach. Providing B2B marketing leaders with depth and scale as well as hyper granularity. The most demanding B2B and enterprise technology CMOs rely on us to get ahead with our wholistic full funnel approach to the identification of targeted audiences and the delivery of integrated, multi-channel campaigns across traditional and digital media while being accountable for performance and the results we achieve.

anteriad.com

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