Laura Gonçalves
Product Designer @Freeletics
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WORK HISTORY
Product Designer @Freeletics
Munich, DE
EDUCATION
Universidade Anhembi Morumbi
Bacharelado
ABOUT LAURA GONÇALVES
I\'m a Product Designer with 6+ years of experience creating digital experiences across fintech, edtech, and health tech. I work end-to-end, from user research and ideation to UI design and handoff, and have helped teams grow conversion, boost engagement, reduce churn, and launch new revenue streams. Currently designing growth-focused features at Freeletics in Munich. What I love most is finding that intersection where things work for users, make sense for the business, and are actually buildable. I\'m passionate about trackable results, collaboration, and using design to solve real-world problems. My skill set includes UX research, interaction design, prototyping with Figma and Sketch, wireframing, UX writing, A/B testing, and working closely with engineers and PMs in agile teams. I have experience building and maintaining design systems, building accessible interfaces, and making sure design decisions are clear, documented, and aligned with both user needs and product goals.
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