Laurynda Pasma
Business Analyst, Salesforce @Ivey Business School at Western University
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WORK HISTORY
Business Analyst, Salesforce @Ivey Business School at Western University
London, ON, CA
In this role, I work closely with cross-functional teams to improve Salesforce processes and increase operational efficiency. My objective is to convert business needs into scalable, user-friendly solutions while optimizing the system and encouraging user adoption. I provide support for solution design, documentation, and post-implementation assistance to empower stakeholders. This approach helps them work more efficiently, streamline workflows, and fully utilize technology.
EDUCATION
King's University College
B.A, Psychology
SKILLS
ABOUT LAURYNDA PASMA
I’m a passionate and detail-oriented Business Systems Manager with over a decade ofexperience aligning CRM platforms with business strategy to unlock organizational efficiency,drive performance, and elevate customer engagement. I specialize in Salesforce and Hubspotimplementation, data-driven workflow automation, and delivering scalable solutions thatempower cross-functional teams.Known for bridging the gap between business users and technical teams, I take pride inenhancing system usability, streamlining internal operations, and simplifying the complexity ofdigital transformation. From project kickoff through adoption, I’m deeply involved in analysis,stakeholder alignment, and solution delivery that translates into long-term success.Recent accomplishments include: Increased CRM efficiency by automating workflows and minimizing manual input at PSDCitywide. Led Salesforce Lightning UI migration for 5 divisions at Sifton Properties, improvingusability and adoption. Created a live chat and email-to-case integration at Ivey Publishing, reducing responsetimes and improving service tracking. Delivered CRM transformation for small businesses through freelance consulting,boosting customer engagement and system performance.I’m always open to connecting with fellow professionals and organizations seeking to elevateCRM performance through smart system strategy and cross-team collaboration.Areas of Expertise- CRM System Leadership (Salesforce, Hubspot)- IT Strategy & Governance- Cross-Functional Collaboration- Business Systems Management-Policy Development & Documentation- CRM Optimization- Workflow Automation & Data Analytics- Process Improvement- Project Planning- Data Integrity and Analysis- Digital Transformation
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