Lauryn Hock
I coordinate viral social marketing campaigns and create engaging ad content to increase retention of existing audiences, and establish brand presence in new segments | Influencer Marketing
- Role
- Marketing Director, Digital Media and Advertising at Crowe Pr
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Lauryn Hock
For over 10 years, I have done freelance marketing for household brands. I\'m a…
Experience
Marketing Director, Digital Media and Advertising
Dec 2013 — Present · San Diego, CA, US
Orchestrated 500+ B2C/DTC client interactions, negotiations, and content deliveries for social campaigns spanning a decade with proficiency in influencer contracts, campaign briefs, content creation, and concept frameworks• Utilizes SEO keyword research to drive organic search traffic to website page views a year • Increased brand audience 15% year-over-year through targeted ads and demographic aligned content • Directly oversees social media accounts with followers and 6+ million monthly views, producing professional, viral-worthy photo/video content, with various content pieces gaining 3+ million organic views• Extensive experience planning and executing brand events that showcase products and vision while engaging community members, influencers, brand fans, and partners to drive word-of-mouth and strengthen social presence• Proven project management skills with a track record of delivering cross-functional initiatives on time, optimizing workflows, and managing shifting timelines—leveraging tools like Asana, Google Sheets, and Slack to maintain clear communication and strong stakeholder relationships• Extensive experience collaborating with influencers, renowned tourism boards, hospitality organizations, and well-known beauty, fashion, and lifestyle brands. This includes capturing high-quality photography and video content of their unique attractions and offerings to promote to their target audiencesBlogger | Content Creator | Social Media Specialist | Digital Marketing Manager | amazon storefront | Search Engine Optimization | KPI performance reporting | facebook ads | influencercampaigns | targeting | content marketing | content strategy | A/B testing | written communication | email marketing | FTC disclosure | social media management | video production | photography | brand strategy | multimedia content calendar | print campaigns
Education
Utah State University
Bachelor's degree, Special Education and Teaching
Utah State University
Bachelor's degree, Elementary Education and Teaching
2010 — 2015
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