Lauryl Denega
Sr. Director, Digital Transformation and Business Consulting
- Role
- Sr Director, Digital Transformation and Business Consulting at Salesforce
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Lauryl Denega
I am a strategic orchestrator and business partner to sales leaders focused on the intersection of data and customer experience. Whether I’m facilitating CX workshops for Fortune 500 CXOs, coaching sales teams on deal strategy, or scaling assets to the field based on strategic patterns, I specialize in translating complex concepts into human-centered GTM strategies.Off the clock, you’ll find me walking my dog, geeking out about color theory, or assessing every interaction I have through a human centered design lens. A few team mantras that have shaped how I show up- Be easy to do business with- Do cool $#*- Better, better, never best.
Experience
Sr Director, Digital Transformation and Business Consulting
Aug 2025 — Present
Lead delivery of Marketing Cloud business strategy for Consumer & Business Services vertical, spanning travel & hospitality, professional services, entertainment, education, commercial real estate, home-building, transportation & logistics industries.Innovates customer discovery and engagement methodologies to support new technology and product evolution, including data strategy and use case definition, persona exploration and definition, loyalty, and customer journey/experience workshops.Partner with sales and solutions leadership to prioritize deal support and identify gaps in go-to-market approach that, when addressed, will strengthen the selling organization and deliver revenue growth and win rate improvement.
Education
Boston University
Master of Business Administration - MBA
Washington State University
Bachelor of Arts (B.A.), Public Relations, Minor in Marketing & Psychology
2007 — 2011
Skills
- Social Media
- Social Media Marketing
- Sem
- Google Analytics
- Google Adwords
- Analytics
- Integrated Marketing
- Promotion Planning
- Digital Media
- Social Media Strategist
- Digital Strategy
- Partnership Marketing
- Content Strategy
- Online Merchandising
- Digital Marketing
- Marketing Strategy
- Press Releases
- Advertising
- Email Marketing
- Marketing
- Online Marketing
- Wordpress
- Crushing IT
- E-Commerce
- Customer Relationship Management (Crm)
- Search Engine Marketing (Sem)
- Salesforce.com
- Online Advertising
- Strategy
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