Laury Falter

About Laury Falter

I am an experienced global marketer with nearly two decades…

Experience

1. Marketing Director

   ICW Group

   Jan 2021 — Present

   Oversee strategic planning, campaign development, budget allocation, and operations of the corporate marketing department for a $3B multi-line national insurance company-Drive the development and management of national B2B and B2B2C integrated marketing programs across 6 lines of businesses and 6 insurance products, including planning, goals, budget, execution, and ROMI tracking-Manage all marketing execution for 10 branch offices and 250+ sales team members including the support of sales and account management tools designed to meet sales growth targets-Lead a six-person marketing team by guiding their professional growth and maximizing team productivity-Develop product value propositions, messaging architecture, go-to-market plans and playbooks to create repeatable successes for product marketing-Collaborate with stakeholders as well as email, performance marketing and marketing automation to design, test, measure and evolve lead-nurturing tactics-Lead creative design and copywriting including digital and print assets for internal and external communications, including advertising, website, email, SEO/SEM, direct mail, print collateral, events, and community engagement-Manage corporate and product branding-Monitor competitive landscape for market trends, opportunities, and white space recommendations.

Education

• Pepperdine University

  Bachelor's degree

• Michigan State University

  Master's degree