Lauri Vela
Marketing Strategy | Performance Marketing | Media & Adtech/Martech Sr. Executive | Chief Member | Board Member Adaptive Sports Northwest
- Role
- Senior Vice President, Performance Marketing, Demand Generation at Synchrony
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lauri Vela
A collaborative senior executive with international P&L experience in retail and financial service. Accomplished in delivering profitable growth in mid to large-sized company environments. Proven D2C and B2B experience in strategy and planning, media, marketing operations and leveraging technology, data to deliver performance across all marketing disciplines. Successful track record across all marketing disciplines, core disciplines include Performance Marketing, Digital Marketing, e-Commerce, CX, CRM, and Personalization.Specialties: Marketing strategy and orchestration, Media, Digital Marketing, CRM, Omni-Channel, Retail, Financial Services
Experience
Senior Vice President, Performance Marketing, Demand Generation
Nov 2019 — Present · Chicago, IL, US
Lead and oversee in-house team specializing in performance marketing, media analytics, and account management, focused on driving exceptional results across both on and off property. Develop and execute strategies that leverage highly targeted audience insights, combining effective media, platforms, and direct channels to optimize campaign performance and maximize relevance and engagement. Champion data-driven approaches to refine audience segmentation, enhance efficiency, and increase transparency in measurement, ensuring alignment with business objectives and consumer needs.
Education
Central Washington University
Public Relations, Marketing, Journalism
Skills
- Sem
- Multi-Channel Marketing
- Crm
- Customer Acquisition
- Customer Insight
- Marketing Management
- Email Marketing
- Marketing
- Loyalty Programs
- Market Planning
- Market Research
- International Marketing
- Brand Development
- Segmentation
- Web Marketing
- Online Marketing
- Marketing Communications
- Mobile Marketing
- Web Analytics
- Credit Cards
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Product Marketing
- Brand Awareness
- Social Media
- Marketing Research
- Fashion
- Online Advertising
- Management
- Digital Media
- Retail
- Direct Marketing
- Social Media Marketing
- Strategic Planning
- Brand Architecture
- P&L Management
- Product Management
- Public Relations
- Strategy
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