Lauri Maerov
Writer. Namer. Storyteller. Let\'s make beautiful language together.
- Role
- Verbal Branding Consultant Writer, Natural & Organic Beverages & Food at Beyondbrands
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Lauri Maerov
I specialize in verbal branding: developing a story and creating a distinctive voice that…
Experience
Verbal Branding Consultant Writer, Natural & Organic Beverages & Food
Jan 2016 — Present · US
Naming consultant and senior creative consultant at this renowned incubator/branding agency specializing in developing and launching conscious nutrition, beauty and beverage products. My role is to provide verbal branding expertise (brand identity: storytelling, brand voice, naming/taglines; packaging & web content; social media, and brand strategy), with specialties in beauty, CBD/Cannabis, botanicals, fair trade and organic consumer packaged goods. Successful, award-winning brands I\'ve helped name and launch include GoodSam chocolate, Petal Sparkling Botanicals, Good Catch plant-based \"seafood,\" Mood33 CBD beverage, BioLift Focus and Tio Gazpacho among many.
Skills
- Sales
- Beauty Industry
- Creative Strategy
- Leadership
- Social Media
- Fashion
- Art Direction
- Art
- Creative Services
- Creative Writing
- Advertising
- Lifestyle
- Brand Management
- Content Strategy
- Writing
- Corporate Branding
- B2c Marketing
- Creative Direction
- Content Marketing
- Brand Architecture
- Publishing
- Strategic Partnerships
- Cosmetics
- Interactive Marketing
- Graphic Design
- Branding & Identity
- Copywriting
- Public Relations
- Naming
- Social Media Marketing
- Digital Strategy
- Collateral
- Public Speaking
- Digital Media
- Strategy
- Content Development
- Storytelling
- Pet Products
- Entertainment
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