Laurie Yankowski
Regional Marketing Director @ Peterson Cos. | Driving B2C Marketing Strategy
- Role
- Regional Marketing Director at Peterson Companies
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Laurie Yankowski
Strategic, collaborative and dynamic marketer with 20+ years of experience driving brand…
Experience
Regional Marketing Director
Apr 2011 — Present
Responsible for leading B2C marketing strategy, communications, and results-driven plan execution for several premier, award-winning Class A lifestyle properties totaling over 1.2M sq. ft. Oversee a robust alternate revenue and sponsorship program for the retail portfolio, as well as public art installations and impactful community and non-profit partnerships that enhance brand visibility and community engagement.
Education
George Mason University
BA
Skills
- Marketing Budget Management
- Event Management
- Event Planning
- Nonprofits
- Sponsorship
- Marketing Management
- Shopping Centers
- Email Marketing
- Brand Management
- Fundraising
- Community Engagement
- Marketing Strategy
- Strategy
- Social Media Marketing
- Strategic Planning
- Corporate Communications
- Public/Private Partnerships
- Public Speaking
- Budgets
- Strategic Partnerships
- Press Releases
- Social Networking
- Retail
- Marketing Communications
- Direct Marketing
- Newsletters
- Advertising
- Trade Shows
- Retail Marketing
- Social Media
- Public Relations
- Media Relations
- Marketing
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