Laurie Wittbrodt
Senior Customer Success Leader focused on enrollment strategy & student retention | I drive Higher Ed growth via SaaS & EdTech solutions | Admissions & Client relationship expert
- Role
- Senior Director, Partner Success at Acadeum
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Laurie Wittbrodt
With over 20 years in higher education, I specialize in fostering strategic partnerships and building organizational growth. As a leader in partner success at Acadeum, I develop business-aligned strategies and nurture deep relationships with over 50 partners. My approach is data-driven, guiding partners through technology adoption and process improvement, which contributed to achieving 91% goal attainment for FY25 while focusing on operational excellence.My expertise is rooted in higher education leadership, strategic customer development, and building strong, trusted relationships. I thrive as an advisor, facilitating impactful collaborations that foster innovation and measurable growth. I am passionate about driving success through well-executed strategic initiatives and remain committed to helping partners achieve their goals and effect meaningful change in the higher education sector.My dedication to education is deeply personal; as a first-generation college graduate, I was profoundly influenced by the leaders who encouraged my educational path. I recently completed my Ed.D. from Alverno College, a journey that has significantly shaped my leadership philosophy.Beyond my professional life, I am a proud mom to three sons who bring me immense joy. I have a passion for the natural beauty of Michigan, particularly its lighthouses, unsalted waters, and distinct seasons. In my free time, I enjoy knitting and watching documentaries.I always welcome opportunities to connect, exchange ideas, and hear success stories. Feel free to reach out to me at l••••••••@gmail.com for networking or a casual conversation.
Experience
Senior Director, Partner Success
May 2023 — Present · Grand Rapids, MI, US
Engineered long-term value by crafting business-aligned success plans, managing account momentum, and proactively unblocking challenges for over 50 partners across the Great Lakes region, with a result of 156% goal attainment for Winter 2025 and 91% overall for FY25 Cultivated strategic partnerships and influenced organizational change through data-driven insights and deep partner relationships closing 10 new upsells worth $75k and maintained an average course sharing attainment of 75% across 2 different regions Functioned as a trusted advisor, guiding partners through technology adoption, process modernization, and achieving operational excellence with the account plan narrative of: “Here’s where you are. Here’s where we’re going. Here’s what success looks like”
Education
Alverno College
Doctor in Education (EdD), Higher Education Leadership
Western Michigan University
Bachelor of Business Administration (BBA), General Marketing & Management
Lake Michigan College
Business, Management, and Marketing
Cornerstone University
Master of Business Administration (MBA)
Skills
- Recruiting
- Staff Development
- Management
- Team Building
- Higher Education
- Program Management
- Public Speaking
- Team Leadership
- Marketing Strategy
- Marketing
- Strategic Planning
- Interviews
- Leadership Development
- Admissions
- Coaching
- Employee Training
- Time Management
- Budgets
- Training
- Student Recruiting
- Enrollment Management
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