Laurie Tarkan

About Laurie Tarkan

I am a health journalist and content strategist who is deeply passionate about health, medicine, and social issues. I develop content and brand publishing strategies that increase audience engagement and conversions. My perspective is built on an in-depth knowledge of health and an understanding of what touches, engages, and inspires people to make change.I work with SEO, UX, and product teams to develop powerful content to help companies and non-profit organizations achieve their goals.

Experience

1. Senior Health Editor

   GoodRx

   Feb 2024 — Present

   Assign and edit about 20 articles and updates each month to help inform and drive healthcare decision-making for consumers. • Produce high-quality, service-driven content that is inclusive, approachable, and easy to understand.• Pitch a steady flow of article ideas that align with SEO, news, sales and other stakeholder priorities, and reader engagement.• Work closely with SEO to develop content that increases page views and follows through on reader intent. • Manage a team of 15+ freelancers, including health journalists and clinicians.• Collaborate with medical reviewers, copy editors, and production editors to keep the editorial publishing pipeline moving smoothly.• Track and review content performance, using key metrics to guide day-to-day planning and execution.

Education

• New York University

  Master of Arts - MA, Journalism

• Muhlenberg College

  BA, communications studies and French