Laurie Schulte

Bringing strategy, insights and relationships to bear on complex organizational and leadership issues

Role
Partner at The Clarion Group, Ltd
Location
Glen Ellyn, IL, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Laurie Schulte

Laurie Schulte specializes in strategic effectiveness — helping organizations set the…

Experience

  1. Partner

    The Clarion Group, Ltd

    Jan 2015 — Present · Chicago, IL, US

    When talking about who we are and what we do, we like to say that we practice at the intersection of business and humanity. Our clients tell us that the fingerprints we leave behind are- Authenticity: We bring our individuality to the relationship and build a foundation of trust between us and our clients- Courage: We ask straightforward questions and listen to what’s being said as well as what’s not. We tell you what we believe you need to know, even when it’s not something you want to hear- Co-Creativity: There is no single formula for success. Every situation is unique, and we modify our frameworks to help clients simplify issues, solidify options and make good choices- Generosity: Insights and tools are passed out early and often, sometimes even before we begin our work- Humility: Our egos are checked at the door. The sole focus is on our client’s success, not ours. We are here to help you- Integrity: We hold ourselves accountable to what is best for our clients’ businesses and their people, and stay true to that – always- Sustainability: We take the long view. We are accountable for our use of resources.

Education

  • Northwestern University - Kellogg School of Management

    MBA, Marketing management, strategy

    1988 — 1989

  • University of Michigan - Stephen M. Ross School of Business

    BBA, Marketing and strategy

    1980 — 1984

Skills

  • Marketing Research
  • Pricing
  • Analytics
  • Business Strategy
  • Consumer Behaviour
  • Fmcg
  • Advertising
  • Strategic Planning
  • Brand Architecture
  • Brand Management
  • Cross-Functional Team Leadership
  • Packaging
  • Marketing Strategy
  • Strategy
  • Consumer Behavior
  • Marketing
  • Product Marketing
  • Product Innovation
  • Management Consulting
  • Brand Equity
  • Product Development
  • Product Launch
  • Brand Development
  • Segmentation
  • Customer Insight
  • Consumer Products
  • Competitive Analysis
  • Market Planning
  • Positioning
  • Marketing Management
  • Market Analysis
  • Integrated Marketing
  • P&L Management

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Laurie Schulte — Partner at The Clarion Group, Ltd in Glen Ellyn, IL, US | Unifers