Laurie McDougald
Sr Product Manager - Goeasy Connect @goeasy Ltd.
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WORK HISTORY
Sr Product Manager - Goeasy Connect @goeasy Ltd.
Mississauga, ON, CA
Lead the digital product vision, roadmap, and execution of mobile apps and customer portals to create impactful digital experiences that drive customer satisfaction, operational efficiency, and business growth across our brands.• Implement data-informed decisions that balances short-term enhancements with long-term innovation and identify customer-centric opportunities through market trends and data analytics.• Design seamless, intuitive user journeys (UI/UX) for financial service products and self-service features.• Optimize conversion, engagement, and satisfaction through continuous improvements and experimentation.
EDUCATION
Schulich School of Business - York University
Master of Business Administration - MBA, Strategic Management
University of Guelph
B.Sc. Eng., Environmental Engineering
SKILLS
ABOUT LAURIE MCDOUGALD
I am a senior digital product leader who thrives in environments where technology is leveraged to elevate customer experiences and fuel business growth. I’ve consistently delivered results across major brands, launching innovative digital products across both B2B and B2C spaces particularly in retail and wholesale environments.I’m passionate about turning big ideas into real-world solutions, and excel at the intersection of strategy, collaboration, and execution. Whether I’m managing hybrid teams or aligning stakeholders, I bring a bias for action and a strong focus on using data to drive smart decisions.My approach centers on delivering value through clear priorities and well-defined product roadmaps. I’m comfortable working across the full product lifecycle using both agile and waterfall methods, always focused on impact and outcomes.
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