Laurie Mathias

About Laurie Mathias

Laurie is a highly accomplished and results-driven professional with over a decade of…

Experience

1. Manager, Client Engagement

   YPrime

   Jan 2021 — Present

   Remotely based in North Carolina * Provided tactical direction, training and mentorship to the inside sales team, empowering professional growth and demonstrating a strong commitment to fostering a collaborative and supportive work environment * Develop and manage relationships with CROs, biotechs, and pharma companies across the globe, solidifying 42% of the inside sales teams’ Qualified Leads, 56% of the initial prospect meetings, and 53% of the teams’ RFPs * Created sales training materials, content/sales messaging, lists of FAQs and common objections * Spearheaded the development and implementation of processes and tools, including but not limited to target tiering, account type and ownership segmentations, marketing lead distribution and forecasting * Proactively set up cadences with cross-functional department leaders to strengthen relationships and extract additional competitive insights, resulting in the breakdown of pre-existing silos and an increase in data and knowledge sharing in support of our unified goals and initiatives.* Designed the inside sales territories, optimizing sales coverage & ensuring a fair and equitable distribution of opportunities * Implemented sales tools and sales enablement platforms to improve automation, data accuracy, and pipeline visibility * Conducted research to develop client personas for internal prep calls to enhance the team’s understanding of the clients needs, and motivations, resulting in higher conversion rates and more meaningful interactions with prospects and clients * Monitored and identified best practices, competitive developments, and training needs to providing actionable recommendations to senior and executive management for continuous improvement * Attended regional conferences, increasing qualified leads and meetings by 40%

Education

• Appalachian State University

  Bachelor's, Communication Advertising

Skills

• Training
• Proposal Writing
• Sales
• Pharmaceutical Industry
• Interviews
• Drug Development
• Management
• Clinical Development
• Marketing
• Clinical Research
• Leadership
• Customer Service
• Recruiting
• Clinical Trials