Laurie Genovese
Global Marketing Leader | Acquisition and Brand Strategy | Integrated Marketing | Innovation | Segmentation
- Role
- SVP, Head of Brand at Citizens
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Laurie Genovese
As a dynamic global marketing leader, I am skilled in translating the big picture into robust strategies to solve key business issues across multiple channels of distribution. I am known for developing “move the needle” integrated marketing programs and innovations in the US and International. I drive growth, brand perceptions and customer retention by using insights and analytics to connect consumer needs with company capabilities. My leadership style is described as motivational, inspiring full engagement of cross-functional teams and direct reports leading to innovation. I have deep experience in the Financial Services, Food, Beverage and Retail categories. Strategic Planning | Branding and Positioning | Segmentation | Consumer Research | Innovation | B2C and B2B Marketing Development and Execution | Project Management | Multicultural Marketing | Integrated Marketing Communications | Multi-Channel Distribution | Global Implementation Contact Info : l••••••••@hotmail.com
Experience
SVP, Head of Brand
Mar 2018 — Present
Education
Hartwick College
Bachelor's Degree, Major: Marketing Minor: Psychology
Northeastern University
Master of Business Administration (M.B.A.)
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