Laurie Fife Harbert

Marketing Coordinator @Scheeser Buckley Mayfield

Create marketing collateral to support business development initiatives promoting awareness of engineering services offered -Company overview materials -Information/project presentations -Newsletters -Website -Staff résumés -Case studies -Company procedures -Style guides -Media releases and advertisements • Led marketing committee comprised of firm principals and staff • Executed re-branding/positioning campaign -Mission statement -Core values -Established brand voice -Refreshed logo -Established brand color palette -Developed company style guided -Signage and interior color palette • Steered 60th anniversary marketing and events -Branding and publicity -Staff event -Client event • Co-create and allocate marketing department budget • Oversee social media platforms for content and aesthetics • Organize trade show and career fair booth displays and collateral • Prepare private, state and federal RFQ/RFP/SOQ/EOI/IDIQ project submissions