Laurie Klausner

Global Marketing Leader Driving Revenue Growth

Role
Senior Vice President Marketing at Assent
Location
Belmont, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Laurie Klausner

Dynamic, metrics-driven marketing leader with a proven ability to accelerate growth, maximize profitability, and consistently deliver beyond objectives. Recognized as a high-energy, hands-on leader, I excel at building world-class teams, shaping impactful go-to-market strategies, and driving market-leading outcomes including successful exits.I bring extensive experience across B2B software and services, with a track record of launching category-defining products, expanding into global markets, unlocking new revenue streams, and forging high-impact strategic partnerships.Data-obsessed and ROI-focused, I leverage the modern marketing stack including AI-powered tools for content creation, campaign optimization, personalization, and automation alongside SEO, SEM, ABM, and marketing automation platforms to maximize pipeline performance and revenue growth.Known for inspiring teams and driving alignment, I translate bold strategies into actionable marketing programs that deliver sustainable growth and long-term business value.

Experience

  1. Senior Vice President Marketing

    Assent

    Jan 2025 — Present · Charlotte, NC, US

Education

  • Tulane University

    BA, English and Communications

  • Bentley University

    MS, Marketing Analytics

Skills

  • Management
  • Crm
  • Business Development
  • Digital Marketing
  • Marketing Automation
  • Marketing Communications
  • Trade Shows
  • Positioning
  • Sem
  • Multi-Channel Marketing
  • Competitive Analysis
  • Online Marketing
  • Product Marketing
  • B2b Marketing
  • Lead Generation
  • Global Marketing
  • Product Management
  • Marketing Management
  • Corporate Communications
  • Sales
  • Customer Relationship Management (Crm)
  • Market Research
  • Thought Leadership
  • Solution Selling
  • Integrated Marketing
  • Analyst Relations
  • Strategic Partnerships
  • Demand Generation
  • Saas
  • Marketing
  • Direct Marketing
  • Leadership
  • Email Marketing
  • Online Advertising
  • Strategy
  • Messaging
  • SEO
  • Product Launch
  • Segmentation
  • Social Media

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