Laurie Sagona
President @Sundance Marketing
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WORK HISTORY
President @Sundance Marketing
Webster, NY, US
We offer an alternative to the larger ad agency arena. Personal, hands on approach with each client our full service company serves. Develop and execute messaging, plan media strategy, media buying including full digital search and reach campaigns and social marketing. Skilled in marketing mix modeling, performance measurement and campaign effectiveness. Clients include The Exigence Group ( Rochester, Austin, and WNY Immediate Care), Helendale Dermatology & Medical Spa including the Hair Center at Helendale, Van Bortel Automotive Group, Midtown Tire, Rochester Medical Weight Loss Center, Futons & More, Brothers Collision & Mechanical, and Hamilton/Stern Construction.
EDUCATION
Saint John Fisher College
Bachelor of Arts (B.A.)
ABOUT LAURIE SAGONA
Over 30 years in the advertising industry. Radio Sales, TV Sales and Director of Sales at Screen Seen at the Movies/Val Morgan Cinema Advertising. With a love for developing a creative message, I used years of advertising and marketing experiece to start my own business. Having completed 15 years in the business, Sundance Marketing, LLC continues to grow. Our client roster has grown as well as our clients businesses. We continue to strive to provide compelling creative with savvy media strategies. Our mission is to bring the best creative, digital and media partners to the table at affordable pricing. As president, I grow our business by developing home run integrated campaigns with a strategic media buying plan that includes diverse marketing tactics. Specialties: Marketing and Advertising Strategy, Media Planning and Buying, Brand Development, Internet Marketing, Broadcast Production, Print Production and Graphic Design, Web Site Development.
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