Laurie Roster
Senior Director, Event & Tradeshow Experience
- Role
- Senior Director, Event Marketing at McKesson
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Laurie Roster
Dynamic event marketing professional and PSaS Presidential ILEAD & ICARE Award Recipient. Recognized for having the ability to combine data-driven strategic thinking, process improvement and agility to deliver scalable, efficient event solutions that drive awareness of our solutions and differentiate our offerings in the minds of our customers. • Passionate commitment to customer-centricity and excellence with an emphasis on operational efficiency and culture • Proven strengths in leadership, communication, cross-functional teamwork, research, planning and execution • Consistent, well-organized leader who is dependable and offers flexibility to adapt to constantly shifting priorities, while remaining committed to collaboration and empowerment
Experience
Senior Director, Event Marketing
Feb 2021 — Present
Responsible for ensuring the overall strategy, event management, promotion and operation of the PSaS events portfolio, including leading and executing high-energy, brand-building events, meetings & tradeshows that recognize, inspire, and educate attendees. Monitoring event trends and present recommendations for innovation and opportunities to implement technology within events to create more engagement and interaction across employees, customers and McKesson prospects.
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