Laurie McDonald
Innkeeper at The Deerfield Inn
- Role
- Innkeeper at the Deerfield Inn at Historic Deerfield
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
About Laurie McDonald
Retail marketing executive who brings out-of-the-box creativity, strategic planning and persistence in execution leadership to drive success not only in business, but also for charitable and public service causes. Special expertise in event and promotion-driven initiatives. Value-added experience in operations management. • Creative marketing thinker – Conceives and develops new strategies to reach potential customers and audiences, from a diverse range of events to celebrity tie-ins and digital and social media follower-building.• Positive change management catalyst – Brings new ideas, strategic planning and delivery expertise to expansion, new demographic market, turnaround and visibility/image initiatives.• Skilled cause-related marketer – Brings deep expertise to partnerships between business passionately supported causes, from disadvantaged children to pediatric health care, cancer research and education.• Astute demographic targeter – Engineer events, promotions and experiences to attract families and children, upscale/culturally sophisticated adults, home decorators, music mavens and sports fans.
Experience
Innkeeper at the Deerfield Inn
Sep 2019 — Present · Deerfield, MA, US
I am a Retail Marketing Executive and Restaurateur, who has just been named the Innkeeper of the Deerfield Inn. I am very excited about my new role— it’s really a full-circle journey as I was a server at the Inn when I was 19 years old. Responsible for the oversight of the 24 rooms at the Deerfield Inn and the 250 seats in Champney’s Restaurant and Tavern. Reopened and rebuilt all areas after COVID taking the $2 million business to $3 million in revenue in two years, the highest sales revenue in the company’s history. Also responsible for The Historic Deerfield Museum Gift Shop & Book Store in sales and 6 employees from 20••••23.
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