Laurie Lopez

About Laurie Lopez

I help B2B and B2C companies strengthen their digital presence and drive growth. My comprehensive omnichannel approach optimizes visibility across platforms like websites, search engines, professional networks, and social media. I develop and execute strategic personalized content plans that position both the company and its executives as industry leaders, generating new business opportunities and leads in global markets using data insights. Through a strategic blend of content creation, executive account management, and SEO-driven digital marketing, I lead efforts to help businesses amplify their online presence, build meaningful engagement, and achieve their goals. By crafting targeted strategies for executives and corporate LinkedIn pages alongside the company’s website, I ensure that both leadership voices and the company’s brand resonate with the right audiences. Whether it’s executive thought leadership or industry-focused insights, I drive measurable results that align with the unique needs of each sector. My skills include content creation, digital marketing, LinkedIn Ghostwriting, SEO (Google Analytics, Google Ads, Semrush), P&L, branding, A/B testing, email marketing workflows, budgeting, paid media and communications/PR. I value creative thinking to overcome marketing challenges. Driven by accountability. Key Achievements-Elevated a B2B brand’s visibility by 95% with SEO optimization and customized LinkedIn and Google Ads campaigns-Drove a 60% increase in lead opportunities for clients within a year through targeted content strategies. We can connect via email l••••••••@gmail.com or message.

Experience

1. Marketing Manager

   Gk Global

   Jun 2023 — Present

   I lead the end-to-end marketing strategy for four business units—GK, Altia Smart City, Green Valley Advanced Manufacturing Hub, and GK Foundation—driving growth through targeted content creation, SEO, and tailored business development initiatives. These efforts directly support revenue goals, feeding high-value opportunities currently under commercial negotiation.I craft strategic content plans that position our companies and executives as respected voices in their fields. Overseeing the evolution of company websites and LinkedIn profiles, I ensure all content is SEO-optimized with industry-specific keywords, boosting organic visibility and engaging key decision-makers with a clear value proposition.In addition to digital strategies, I spearhead global consumer campaigns across media, partnerships, experiential, editorial, and creative channels. This involves leading go-to-market strategies for global brand initiatives and key moments, linking immediate goals with long-term growth. By defining a global-to-local approach, I ensure local markets are equipped to execute campaigns that align with brand vision and consumer needs.I develop integrated campaigns tailored to our business priorities. To drive continuous improvement, I closely monitor campaign performance, drawing data-driven insights to refine strategies, uncover new opportunities, and showcase impact to leadership.With a commitment to consistent corporate messaging, I also manage our internal and external communications, ensuring alignment with business goals across platforms. Through this integrated approach, I’m focused on securing measurable growth, brand visibility, and meaningful engagement, positioning our organization and its leaders to thrive in today’s competitive landscape.

Education

• Southern Methodist University

  ******** ** ******** ************** (***)

  2010 — 2014