Laurie Heller
Creative strategy, brand stewardship, art direction, and design for social impact. Check out my work at lauriehellerdesign.com
- Role
- Art Director Associate Creative Director at City Year
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Laurie Heller
Hello! When I was a teen artist with Type A tendencies trying to figure out what to do…
Experience
Art Director Associate Creative Director
Aug 2018 — Present
Art direction and design for national nonprofit organization-Establish visual direction for a national brand, campaigns, and materials that educate, inspire, and motivate varied audiences-Collaborate across functions and departments, and among 29 U.S. sites-Conceptualize and execute campaigns across channels, including print, website, email marketing, social, direct mail, web and transit advertising -Improve processes around project intake, prioritization, annual deadlines, and client communication; coach team members in adoption of processesBrand management-Evolve and formalize national brand guidelines to ensure the organization remains contemporary and relevant to our audiences-Co-manage brand consistency across channels and markets-Create sustainable resources to support on-brand design throughout the organization-Envision and design themed packages for national events-Construct InDesign “starter files” to enable amateur designers/InDesign users at City Year sites to nimbly meet their local marketing and communication goals, while keeping materials on-brand and professionalTalent development and capacity-building-Design and implement Creative Squad, a year-long skills-accelerator program in design and strategic visual communication; develop tailored curriculum and trainings, establish working relationships, coach colleagues at varied skill levels, backgrounds, and roles within the organization, support participants in completion of long-term \"portfolio project\"-Mentor more junior team members; provide ongoing guidance and feedback-Develop and lead trainings in design theory and Adobe applications for colleagues at varied skill levels; create support resources and reference materials for colleagues to further their learning-Offer short tutorials and feedback on an as-needed basis
Education
Boston University
BS
2003 — 2007
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.