Laurie Gavitt-Smith
Growth Marketing Executive | CMO | Strategic Advisor | Multiple Industries | Nasdaq & Avalere Health Alum
- Role
- Vice President, Growth Marketing at Clearwater Analytics
- Location
- Frederick, MD, US
- LinkedIn followers
- 500 followers
About Laurie Gavitt-Smith
Marketing and business development expert who builds, refines, and leads global, high-performing, scalable teams and infrastructures across multiple, highly regulated industries. Delivers ROI and increases revenue for Fortune 100 and mid-sized, B2B and B2C, professional services and technology companies undertaking transformative change and accelerated growth initiatives during stable and downturn economies. Advanced degree, award-winning, creative and analytical strategist adept in strong-matrixed organizations. Aligns and bridges marketing, sales, operations, product, and experts to improve processes, reduce costs, and efficiently pursue expansion goals. Strategic advisor to executive leadership at small to mid-sized companies. • Senior Leadership Team• P&L/Budget Management• Strategic Partnerships• M&A Integration• Positioning• Go-to-Market Strategy • Segmentation & Profiling• Demand & Lead Generation• Client Satisfaction & Retention • Brand & Communications• Digital Marketing & Advertising• Integrated Campaigns• Content Strategy• Tech Stack, Data-Driven Analysis • Sales Enablement & Operations
Experience
Vice President, Growth Marketing
May 2025 — Present
Clearwater Analytics acquired Beacon Platform in May 2025.Merged into a centralized Marketing team on Day 1 of Beacon Platform acquisition close, integrated the Beacon by CWAN marketing team into a unified team combining individual contributors from 3 separate companies. I am now leading the growth team to devise integrated campaigns and refine the tech stack; establishing new processes and team structures. I am creating a unified digital footprint, consolidating 3 companies’ digital assets into a cohesive, scalable presence.
Education
George Mason University
Master of Arts - MA
Penn State University
Bachelor of Arts - BA
Skills
- Equities
- Management
- Creative Writing
- Agency Agreements
- Presentation Development
- Exchange Traded Derivatives
- Digital Marketing
- Agency Relationship Management
- Branding & Identity
- Marketing Communications
- Product Development
- Strategic Planning
- Budget Monitoring
- Saas
- Social Media Marketing
- Marketing Strategy
- Written & Oral Presentation Skills
- Product Management
- Integrated Marketing
- Corporate Communications
- Social Media
- Sports Marketing
- Financial Markets
- Public Relations
- Business Strategy
- Product Launch
- Product Marketing
- Strategic Partnerships
- Digital Strategy
- Financial Services
- Team Management
- Mergers & Acquisitions
- Teaching
- Investor Relations
- Corporate Branding
- Advertising
- Presentation Design
- Lead Generation
- Mergers
- Start-Ups
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