Laurie Davis
Luxury Hospitality Digital Marketing Expert | Strategic Data Analysis & Revenue Optimization | Paid Digital Media & Website Usability Leader
- Role
- Senior Director, Digital Marketing & Ecommerce at Sentral
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Laurie Davis
Over 20 years of online marketing consulting experience and leadership in the hotel industry, including 7 1/2 years as the Managing Director and Founder of Press Digital Consulting, a strategic online marketing agency that has helped some of the top award winning luxury hotels and resorts in the United States stay ahead of the curve and generate the most revenue, while remaining within budget.My core competencies include website design/usability, email marketing, paid media, social media, and display advertising, with a focus on luxury hospitality. I use analytics and partner with revenue management to make sound decisions for the business, and over the course of my career I have contributed to digital marketing strategies for the most highly awarded hospitality brands in North America, including independent hotels such as select Auberge Resorts, The Boca Raton, and Montage, and brands such as Waldorf Astoria, Conrad, and Hilton. My mission is to provide innovative and effective solutions that enhance the online presence and performance of my clients.
Experience
Senior Director, Digital Marketing & Ecommerce
Jan 2026 — Present
Education
George Mason University
B.A, Integrative Studies, English concentration
1996 — 2000
Skills
- Brand Standards
- Social Media
- Google Adwords
- Newsletters
- SEO
- Budgets
- Advertising
- Marketing Strategy
- Marketing Communications
- Web Marketing
- Online Advertising
- Campaign Management
- Marketing Management
- Copywriting
- Email Marketing
- Budget Management
- Social Media Marketing
- Search Engine Optimization (SEO)
- Digital Strategy
- Press Releases
- Strategy
- E-Commerce
- Marketing
- Online Marketing
- Web Analytics
- Digital Marketing
- Ppc
- Lead Generation
- Content Management
- Budgeting
- Crm
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