Laurie Ann Fallucca

Role
Chief Creative Officer at Palermo's Pizza
Location
Milwaukee, WI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Chief Creative Officer

    Palermo's Pizza

    Jan 1983 — Present

    As Palermo\'s CCO I provide a comprehensive vision for all PVI Brands, bringing a consistent look and feel across all channels of business with the creative ability to transform fresh ideas into actionable concepts. In my job as CCO I develop strategic and tactical plans as well as actions steps to implement our brand strategies from creative concepts to implementation. My creative concepts starts with the inception of the product along with marketing for our trade and end consumer in mind. I work through all areas of business from Corporate Strategic Planning, Branding, Marketing, New Product Development, The Palermo Way culture, Employee Relations, Social Media, Corporate Outreach and Pizzeria 3301. I oversee and manage all creative process\' to ensure that the strategy is implemented in a manner that achieves PVI\'s strategic and financial goals all while retaining the original culture and heritage of the company founded in 1964.

Education

  • Milwaukee Area Technical College

    Associate's degree

Skills

  • Social Media
  • Sales Management
  • Account Management
  • Sales
  • Consumer Products
  • Online Advertising
  • Team Building
  • Brand Management
  • Leadership
  • Digital Marketing
  • Product Development
  • Retail
  • Advertising
  • Management
  • Online Marketing
  • Trade Shows
  • Marketing
  • Sales Operations
  • Event Planning
  • Marketing Strategy
  • New Business Development
  • Packaging
  • Private Label
  • Budgets
  • Customer Insight
  • Food Service

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Laurie Ann Fallucca — Chief Creative Officer at Palermo's Pizza in Milwaukee, WI, US | Unifers