Lauriane Schneider
Consultant Crm @Massive Rocket | Global Braze & Snowflake Agency
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WORK HISTORY
Consultant Crm @Massive Rocket | Global Braze & Snowflake Agency
Design and execute CRM strategies to improve user engagement and retention across multiple brands- Implement and automate omnichannel customer journeys: Welcome journeys, Abandoned cart, Post-purchase, Winback campaign, etc… - Manage end-to-end CRM migrations to Braze- Develop first-party data collection strategies and create data planning to enable use cases and smart segmentation- Execute A/B testing across multiple channels: push notifications, email, SMS- Coordinate CRM campaign calendars and manage workstream activities across internal teams- Launch and manage loyalty program initiatives to increase CLTV- Create analytics frameworks and monthly reporting that demonstrate clear ROI and business impact- Implement actionable CRM roadmaps to reach the company\'s mid-term and long-term goals
EDUCATION
University of Antananarivo
Master's degree, Es -Sciences Économiques - Développement
University of Antananarivo
Bachelor's degree, Sciences de la Société - Économie Générale
Alma Mater Studiorum – Università di Bologna
Bachelor's degree, Cultural Anthropology
ABOUT LAURIANE SCHNEIDER
With a master\'s degree in Economics - Development and a knowledge of Anthropology, I am fascinated about what makes us human and how we interact with our surroundings. It comes down to getting to know the users - their interests and what drives them. Then taking these insights and using them to power up your business.I\'m a certified Braze CRM Consultant, bringing 8 years of experience in customer-facing roles and 5 years in CRM management to the table. Happy to connect!
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