Lauren Zaner
- Role
- Lead, Experiential Programs - Google Cloud at Google
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lauren Zaner
Experienced and passionate experiential marketer with extensive experience developing…
Experience
Lead, Experiential Programs - Google Cloud
Jan 2019 — Present
As Experiential Lead, I collaboratively concept, design, prototype, and create end to end human experiences showcasing Cloud products and solutions. I create customer first, magical experiences in immersive physical and digital spaces on the horizontal and at scale, ultimately creating the connective tissue and narrative throughout the attendee journey. These experiences appear across everything from small, bespoke events to large scale marquee moments. This includes developing creative vision, experience concepting, end-to-end attendee and experience mapping, integration with cross-functional partners (media, social, PR, analyst, partners, acquisition, executive leadership, engineering), scaling, measurement, and more with a ruthless focus on the end-user.
Skills
- Client Services
- Sponsorship
- Marketing Strategy
- Event Planning
- Marketing
- Digital Media
- Sales
- Online Marketing
- Relationship Marketing
- Press Releases
- Social Media
- Brand Management
- Content Strategy
- Digital Marketing
- Event Management
- Integrated Marketing
- Trade Shows
- Account Management
- Brand Development
- Public Relations
- Entrepreneurship
- Management
- Guerrilla Marketing
- Marketing Communications
- Leadership
- Sports Marketing
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