Lauren Kim

About Lauren Kim

For the past four years I have remained in roles in the evolving ad-tech landscape, and stayed up to date on privacy changes, cookie deprecation, and emerging platform capabilities. I bring deep hands-on expertise in ad servers, trafficking, tagging, pixel implementation, and QA across ad tech platforms, with a strong command of DSPs and SSPs. I’m known for my attention to detail, structured approach to problem-solving, and ability to bring clarity and consistency to evolving or ambiguous processes.

Experience

1. Ad Operations Manager

   Storygize

   Jan 2025 — Present

   Day-to-day campaign management, including campaign set-up, monitoring, and reporting- Uncover opportunities for campaign performance improvements by analyzing data and promoting improvements to broader teams and clients- Identify issues that prevent campaigns from hitting client KPIs and implementing solutions, escalating technical issues to Product Management/Engineering- Troubleshoot causes of high GIVT and SIVT alongside Engineering to ensure ad quality remains as high as possible- Join client calls of a more technical nature to support client needs related to the Storygize ad platform- Support the implementation of third-party system client tags/assets within the Storygize platform- Communicate and collaborate with internal teams to further campaign best practices- Provide input on platform improvements leading to increased ease of use and meeting client KPIs- Reconcile billing and campaign delivery monthly in coordination with finance teams, ensuring accurate reporting- Strong organizational habits with the ability to stay proactive, responsive, and calm under pressure- Professionalism and confidence when navigating challenging or escalated conversations- A bias toward action, curiosity, and continual improvement- Resilience and adaptability suited to a dynamic, startup-like environment.

Education

• University of Michigan

  Bachelor of Arts - BA