Lauren Purdy
- Role
- Account Director at Plimsoll
- Location
- Elgin, IL, US
- LinkedIn followers
- 500 followers
About Lauren Purdy
Northern Illinois University Alumna, Bachelors degree in Interactive Marketing, agency…
Experience
Account Director
Mar 2022 — Present
Responsible for all things Account on creative and technical projects within a variety of industries. Primarily- Creating SOW/Proposals and pitching concepts to clients and project stakeholders - Nurturing and expanding existing client relationships, while identifying new strategic opportunities - Creating and streamlining account strategies to increase efficiency of projects and overall agency - Serving as main point of contact and liaison for key client accounts and new business - Establishing goals and lead internal project teams to deliver on-time and on-budget - Effectively managing client expectations and project from start to finish as part of a team and individually - Leading client and internal meetings, such as kick-offs, discovery and status - Leveraging tools like Workflow Max to keep a pulse on projects from start to finish - Quality control and proofing all materials, including SOWs, creative, scripts, websites and video
Skills
- Advertising
- Photoshop
- Creative Direction
- Microsoft Office
- Event Planning
- Social Networking
- Social Media
- Social Media Marketing
- Digital Marketing
- Powerpoint
- Microsoft Word
- Marketing
- Microsoft Excel
- Leadership
- Spss
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