Louryn Williams

About Louryn Williams

Hi! I’m Lauren, an Integrated Marketing and Communications Leader. What I Do:I help brands craft compelling narratives, strengthen their market presence, and build lasting relationships with their audiences through strategic marketing and customer success initiatives. With a blend of storytelling, data-driven insights, and customer-first strategies, I develop and execute multi-channel campaigns that drive brand awareness, engagement, loyalty, and long-term brand growth. My Expertise: • Brand Strategy & Positioning • Marketing Communications • Social Media Strategy • Campaign Management • Content Development & Digital Marketing • Cross-Functional Collaboration • Customer Success & Relationship Management • Project Planning & Execution • Media Relations & Public Relations Why It Matters:In today’s fast-paced digital landscape, a strong brand presence and meaningful customer relationship are essential. I thrive on bringing brands to life, ensuring that every touchpoint not only communicates value but also fosters trust, satisfaction, and brand loyalty.Let’s connect and explore ways to elevate your brand and customer experience! l••••••••@gmail.com

Experience

1. Marketing and Communications

   State Road & Tollway Authority

   Mar 2024 — Present

   As a marketing and communications leader, I developed strategic content to promote key state initiatives. I created social media content to increase community awareness and crafted press releases to ensure consistent, impactful messaging in line with state goals. Additionally, I wrote internal and external newsletters to keep stakeholders and customers informed, and aligned with executive priorities.I also played a key role in public relations and community outreach, supporting cross-functional teams and refining communications for accuracy and clarity. By collaborating on project management efforts, I helped implement outreach strategies that strengthened the state’s reputation and fostered positive public perception.

Education

• Alabama Agricultural and Mechanical University

  Bachelor of Science (BS), Business Marketing

Skills

• Marketing
• Customer Service
• Account Management
• Microsoft Office
• Social Networking
• Sales Management
• Operations Management
• Forecasting
• Leadership
• Training
• Microsoft Excel
• Microsoft Word
• Team Building
• College Recruiting
• Product Marketing
• Management
• Powerpoint
• Public Speaking
• New Hire Training
• Inventory Control
• Pricing
• Lead Generation
• Goodle Adwords
• Google Analytics
• Facebook Advertising
• Search Engine Optimization (SEO)
• Creative Developement
• Consulting