Lauren Weinberger
Account Director @Fcb Health New York
Signup · Get unlimited contacts
WORK HISTORY
Account Director @Fcb Health New York
Lead enterprise-level brand positioning and go-to-market strategy for global oncology launch, driving acquisition and engagement across multiple stakeholder segments-Develop and execute comprehensive multi-channel marketing strategies across social, print, OOH, and omnichannel tactics to maximize market penetration-Partner with cross-functional teams of 20+ including analytics, creative, and client stakeholders to deliver cohesive, performance-driven campaigns-Manage $10MM+ budget with strategic allocation across channels, forecasting performance and optimizing ROI-Oversee 50+ concurrent initiatives across the customer journey, translating complex data into compelling brand narratives-Increased campaign engagement rates by ~20% through data-driven audience segmentation and messaging optimization-Lead day-to-day relationships with eight client stakeholders, influencing strategy across all organizational levels
EDUCATION
Boston University
Bachelor’s Degree, Public Relations/Image Management
SKILLS
ABOUT LAUREN WEINBERGER
Dynamic and enthusiastic marketer with a passion for storytelling and strategy by way of advertising. Has previous experience in New York, Los Angeles, Boston and London in the pharma, entertainment, consumer, healthcare, government, and lifestyle sectors.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.