Lauren Foster

About Lauren Foster

Experienced professional with a demonstrated history of working in the public relations…

Experience

1. Principal

   Melodic Caring Project

   Jan 2010 — Present

   Act as direct contact and account manager for a variety of lifestyle clientele, responsible for crafting broad-scope and integrated publicity and marketing campaignsResponsible for publicity, promotions, brand positioning, marketing strategy and coordination of all client needs based on industry differentiationsResponsible for creating all press materials for various clients, including press releases, fact sheets, biographical information and any details for submission to various media outlets to gain exposureAct as event coordinator and management staff for all events related to client promotions, including event organization, auction item procurement, charity tie-ins, staff recruiting and schedulingMaintain individual client profiles, including promotions and publicity efforts along with organizing publicity scheduling according to varied publication calendarsIdentify any brand alignment and cross promotional opportunities, in order to connect the client with likeminded brands, and create an impression in a given marketplace through brand association

Education

• University of Washington

  Bachelor of Arts, Geography; Urban Marketing and Development

  2004

• University of Washington

  Bachelor's degree, Geography

Skills

• Event Planning
• Event Management
• Creative Direction
• Marketing
• Online Advertising
• Brand Development
• Online Marketing
• Newsletters
• Publicity
• Social Networking
• Social Media Marketing
• Marketing Communications
• Facebook
• Blogging
• Press Releases
• Sales
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Copywriting
• Social Media
• Editing
• Advertising
• Public Relations
• Media Relations
• Management