Lauren Vagnone

About Lauren Vagnone

Passionate senior marketing professional with experience in corporate, channel, field, and product marketing from small, private companies to large, public companies. Experience in developing go-to-market strategies focused on addressing customer needs and adding value to the business. Proven ability to translate marketing strategy into integrated communication campaigns by leveraging direct marketing, public relations, promotions, print, digital/web, sales enablement, and live events. Demonstrated success in partnering with Sales and Product Development to establish and execute product marketing plans. Strong interpersonal skills with a solid track record of building relationships and communicating throughout all levels of an organization. Exceptionally effective at leading cross-functional teams and establishing strong relationships internally and externally.Specialties: B2B, Sales Enablement, Marketing Strategy, Lead Generation, Integrated Marketing Campaigns, Event Management, Event Marketing, Competitive Analysis, Product Marketing and Direct Marketing

Experience

1. Senior Director of Marketing Operations

   BioIVT

   Mar 2025 — Present · US

Education

• Hofstra University

  Bachelors, Journalism , Marketing

  1999 — 2003

Skills

• Product Marketing
• Social Media Marketing
• Integrated Marketing
• Marketing
• Market Planning
• Lead Generation
• Product Management
• Marketing Strategy
• B2b
• Direct Marketing
• Trade Shows
• Strategic Planning
• B2b Marketing
• Account Management
• Email Marketing
• Event Management
• Business-to-Business (B2b)
• Marketing Communications