Laurent Kenzoua
Digital Acquisition Manager @Groupama
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WORK HISTORY
Digital Acquisition Manager @Groupama
Nanterre, FR
Driving business growth to the the Group via acquisition strategyOverall responsibility for all digital acquisition channels (SEA, SEO, Affiliates, Display, Social media (including ads).As manager of the Digital Acquisition Team, I am responsible for- Optimising current acquisition channels ( based on KPI of Traffic and customer Acquisition Cost)- Lead generation- Create reporting dashboards - Identify and implement new channelsManaging 4 experts in Digital
EDUCATION
ESCEM - School of Management
Master, Marketing international
University of Leicester
Master in International Business Analysis, Marketing International
SKILLS
ABOUT LAURENT KENZOUA
Passionate Digital & Media Expert | 20+ Years in Online MarketingAfter a brief experience in the distribution industry, I stepped into the digital world in 2003—and never looked back. Over the years, I’ve built deep expertise in media and digital marketing, shaping strategies that drive impact. This journey has been a turning point in both my professional and personal life. Digital is more than a career; it’s a fascinating, ever-evolving space that continues to inspire me every day.Expertise:> Project Management> Digital Audience Analysis & Web Analytics> Traffic Acquisition (SEM / SEO / Email Marketing)> Définition of KPI & ROI Approach> Working within brand guidelines and corporate identity> Working to marketing plans and delivering within strict deadlines> International project management
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