Laurenti Arnault
Head of Content & Seo @The Vou
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WORK HISTORY
Head of Content & Seo @The Vou
Rebuilt The VOU from 0 → ~800k monthly sessions (peak 2.6M) post–Google core update via information architecture, topical clusters, E-E-A-T, Core Web Vitals, schema, internal linking, and programmatic content (20-language publishing with QA/localisation).• Drove $400–$450k ARR via services (consults → wardrobe overhauls), affiliate, and sponsorship.• Led 22-person team and managed $50k/mo Google/Meta to 4.2× ROAS and −35% YoY CAC (creative tests, audience segmentation, LTV-based bidding).• Built The VOU Podcast (80 eps; 10,854+ downloads) and repurposed across site/email/social.• Clients include startup founders and C-suite execs from Amazon, Google, KPMG, PWC, and Deloitte.
EDUCATION
Oxford Brookes University
Doctor of Philosophy - PhD
Oxford Brookes University
Master of Science - MS
SKILLS
ABOUT LAURENTI ARNAULT
I grow D2C fashion revenue by turning search demand into paying clients. • At The…
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