Lauren Handley Schneider

About Lauren Handley Schneider

TL;DR: I build brand and executive-led growth engines that turn complex B2B products into measurable demand.I’ve built my career on one belief: the right story can change everything.I’m a millennial mom who remembers life before WiFi and now uses AI to build brand engines that move at light speed. At Compt, I turn complex HR tech and GTM motions into stories that drive dollars, shape narrative, and convert.I lead Brand & Communications for one of the most innovative HR tech platforms — blending journalism, product marketing, improv instincts, and “I swear this will make sense” creativity into work that performs.Because brand work shouldn’t be soft.It should be felt and measured. What I do best- Build and scale executive-led and company brand engines- Turn product complexity into clear, compelling narrative- Connect brand, content, and distribution to pipeline impact- Make analytics dashboards feel… human(More receipts and data in my experience section below) How I measure success Landing page CVR SQL conversion LLM/AI visibility Brand-led pipeline signals Content → revenue influence Cross-channel engagement qualityBecause creativity without analytics is just vibes. And I love vibes, but I love conversions more.🧠 Personality Download (aka why my work sounds like me)- Improv performer- AIM-era internet native- Introvert/extrovert depending on the lighting- Back to the Future loyalist for real.)- Eastern PA energyEverything I build has a heartbeat. Even the dashboards. Focus AreasBrand Strategy • Narrative Development • Executive Comms • Product Marketing • Thought Leadership • AI Visibility (AEO) • SEO • Social Strategy • PR • GTM Launches🧠 2026 FocusScaling brand-led demand by deepening executive distribution, expanding AI-native discovery (AEO), and tightening the connection between narrative, organic reach, and revenue impact.

Experience

1. Head of Brand and Communications

   Compt

   Feb 2024 — Present

   Leading integrated brand and communications strategy for HR tech’s most innovative benefits platform, spanning brand, executive presence, product marketing, and thought leadership.Impact Highlights- Built and scaled Compt’s brand and executive-led LinkedIn growth engine, driving 13.5M+ impressions in 2025, with 12.6M+ from personal brands alone- Grew Compt’s company page +36% YoY (4,062 → 5,539 followers), balancing paid and organic distribution- Personally drove 2.7M impressions, 25K engagements, and +52% follower growth, contributing directly to top-of-funnel awareness- Increased branded search demand by 8%+ in clicks and impressions within six months- Launched two major product lines, hitting SQL targets within the first 30 daysKey Initiatives- Led a company-wide rebrand, improving narrative clarity, visual identity, and conversion performance across core pages- Built and scaled executive communications programs delivering multi-million impression quarters- Led content strategy, storytelling, and narrative development for an industry-first benefits benchmark report- Drove early product page conversion wins (1.7% CVR in month one), second only to flagship benchmark content (6% CVR)- Implemented AEO-focused content and metadata strategy, improving AI/LLM visibility across product pages- Built an earned media engine generating inbound requests from outlets including Fortune and Business Insider

Education

• Arizona State University Watts College of Public Service and Community Solutions

  Master of Arts (M.A.), Criminal Justice

  2015 — 2018

• Arizona State University, Walter Cronkite School of Journalism and Mass Communication

  Bachelor of Arts (B.A.), Minor in Romanian, Broadcast Journalism

  2011 — 2015

Skills

• Writing
• Os X
• Editing
• Storytelling
• Customer Service
• Social Networking
• Multimedia
• Organization
• Proofreading
• Video Editing
• News Writing
• Photoshop
• Wordpress
• Broadcast
• Tutoring
• Leadership
• Videography
• Typing
• Adobe Audition
• Social Media Marketing
• Mac Os
• Mac
• Soundtrack Pro
• Audacity
• Youtube
• Newspapers
• Dreamweaver
• Ap Style
• Web Content
• Television
• Final Cut Pro
• Broadcast Journalism
• Adobe Premiere
• Microsoft Office
• Sales
• Camera Operating
• Radio
• Adobe Photoshop
• Windows
• Video