Laurent Roy

About Laurent Roy

Sales Management Executive with a robust record of excelling and leading teams to top performance in startup, turnaround, and expansion environments. Provides strategic direction and guidance to strengthen revenue, profit, brand awareness, and competitive advantage in challenging, rapid growth, declining, and fast-changing markets. Recognized as a top motivator with an eye for identifying impressive talent and future leaders; recruits, develops and mentors sales representatives to achieve their highest potential. Quickly establishes rapport and trust with customers and sustains strong relationships over the long term. Navigates confidently across all organizational levels and functional areas. Decisive leader with a competitive nature, a tireless work ethic, never-say-never attitude, and is committed to working with a company that values character and integrity. Experienced and successful in food & beverage, hospitality, and wholesale market segments.SELECTED ACHIEVEMENTS• Achieved 5% to 8% annual sales growth versus industry trend of 1% to 2%; surpassed all annual sales objectives• Spearheaded turnaround of underperforming territory from 10% sales decline to 5% growth in 1 year• Successfully and seamlessly manage launch of 15+ new SKUs per month within $56+ million product portfolio• Coached and mentored numerous sales representatives promoted to leadership and management roles• Winner of multiple corporate and supplier awards at the territory, state, and regional levels

Experience

1. Vice President of Distribution

   J. Rieger & Co

   Oct 2021 — Present · US

Education

• SUNY Cobleskill

  Restaurant/Food Services Management