Lauren Teixeira Carlile

About Lauren Teixeira Carlile

As I continue to grow in my marketing career by increasing my responsibilities; I am…

Experience

1. Senior Manager, Demand Generation

   Highspot

   Sep 2021 — Present

   Created and implemented ABM strategy and goals for new business and cross-sell upper segment accounts- Collaborated closely with the sales teams to enhance accounts plans, outreach guidance, and align with upcoming marketing programs to boost pipeline growth- Researched, evaluated, and implemented ABM tech stack in collaboration with Operations Team- Collaborated with marketing teams to develop quarterly integrated demand generation and ABM programs. Partner with content marketing and product marketing on persona-based messaging and content to fuel each stage of the buyer’s journey- Hired and supervised a marketing automation associates, providing guidance and support in developing new operational processes, email nurtures, and newsletter programs- Collaborate with our business analyst to measure impact of marketing programs and present quarterly findings to leadership.

Education

• California Polytechnic State University-San Luis Obispo

  BS, Ag Business, Marketing

  2007 — 2011

• General Assembly

  Digital Marketing, Digital Marketing

Skills

• Social Media
• Public Speaking
• Public Relations
• Lead Generation
• Event Planning
• Strategy
• Online Marketing
• Facebook
• Salesforce.com
• Marketing
• Social Media Marketing
• Saas
• Digital Marketing
• Demand Generation
• Online Advertising
• Advertising
• Drip Marketing
• Social Networking
• Sales
• Email Marketing