Lauren Taylor
Lead Impact-Driven Brands 🌺 Storytelling ✨ Digital Strategy 👩🏽💻 Community Activation 🌴 URL + IRL Experiences
- Role
- Creative Director & Social Strategist at Bookwormpages
- Location
- Fredericksburg, VA, US
- LinkedIn followers
- 500 followers
About Lauren Taylor
I work across brand storytelling, creative direction, content, and community experiences,…
Experience
Creative Director & Social Strategist
Jun 2025 — Present · Fredericksburg, VA, US
A RESEARCH-BACKED LITERACY BRAND CREATING PHONICS-BASED DECODABLE BOOKS FOR SCHOOLS, FAMILIES & CLASSROOMS NATIONWIDE• Bringing early literacy to life through brand strategy, storytelling, and community-centered campaigns.• Spearheading brand development, creative strategy, and social content for Bookworm Pages, a decodable literacy brand founded by teachers.• Led a complete brand refresh, including updated visual identity, brand voice, social content buckets, and platform growth plan.• Developed and executed launch campaign strategy, PR roadmap, and ongoing content calendar to drive sales and community engagement.• Directed and produced brand photography and video assets.• Facilitated on-site Q&A interviews, trained team on video editing, and built out a plug-and-play social strategy workflow.• Produced and edited 40+ educational videos for Bookworm Pages’ Piney Pals Series, supporting early phonics instruction and classroom learning.
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