Laurent Groux
Regional Marketing Director Mea (Middle East Africa) at Lesaffre (76 Countries) @Lesaffre
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WORK HISTORY
Regional Marketing Director Mea (Middle East Africa) at Lesaffre (76 Countries) @Lesaffre
Lille, FR
Oversaw and executed marketing strategic plans across 76 countries in Middle East & Africa Created a digital ecosystem (B2B and B2C) to lead to a global market coverage throughout MEA Launched mobile applications in 14 countries with dedicated engaging content & implemented e-loyalty programmes to reward customers (+17k active users)Managed a team of 13 marketing professionals across multiple regions, fostering a collaborative, high-performance mindsetImplemented data-driven digital marketing campaigns including GenAI tools
EDUCATION
AgroParisTech
DA, Protections des Plantes & Environnement
University of Lille 1 Sciences and Technology
Master's degree, Biologie cellulaire et physiologie cellulaire
ABOUT LAURENT GROUX
International Marketing Director Lesaffre 2022-todayOversaw and executed marketing strategic plans across 76 countries in Middle East & Africa Created a digital ecosystem (B2B and B2C) to lead to a global market coverage throughout MEA Launched mobile applications in 14 countries with dedicated engaging content & implemented e-loyalty programmes to reward customers Managed a team of 13 marketing professionals across multiple regions, fostering a collaborative, high-performance mindsetImplemented data-driven digital marketing campaigns including GenAI tools
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