Laurent Cutier
VP Sales & Marketing US - The Gardener, French Riviera Gin
- Role
- VP Sales & Marketing at Famille Perrin
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Laurent Cutier
A proven growth leader and entrepreneurial brand builder inspiring performance and positive team cultureBusiness leader, brand marketer and commercial operator with 15+ years’ experience in brand building and value creation for premium and luxury brands in the Wine and Spirits industry. Proven record accelerating the performance of The Glenlivet, Chivas Regal, Aberlour, Absolut, Martell, Grand Marnier, Avión and Heavensake. Launched over 10 new products with 70% still in market today.Recognized for building innovative consumer-centric marketing plans that are data-based and consumer insights driven.Managed P&L as large as $220M Sales and as small as startup P&L making every dollar count.Extensive Leadership experience hiring talents in Sales & Marketing, coaching & working collaboratively with diverse teams through empowerment.International experience influencing and presenting to key stakeholders in US, Europe and Asia.Executive Leadership | Brand Marketing for premium & luxury products | Strategic Planning | Business Plan | Product Innovation | Programming | Supply Chain | Business Analytics | Business development | Online retail | p&l management
Experience
VP Sales & Marketing
Oct 2023 — Present · US
Co founded by Famille Perrin and Brad Pitt, and in collaboration with Tom Nichol- a.k.à Gin Legend- The Gardener, French Riviera Gin encapsulates the spirit and glamour of this iconic region. Launching this fall in the US it will bring this « je ne sais quoi » to the Gin category!
Education
Université Paris Dauphine - PSL
Bachelor of Arts - BA, Statistics and Economics - Maitrise MASS
Université Paris Dauphine - PSL
Master of Marketing , DESS 2004
Skills
- Brand Management
- Wine & Spirits Industry
- Customer Insight
- Fmcg
- International Marketing
- Leadership
- Marketing Management
- Marketing
- Fast-Moving Consumer Goods (Fmcg)
- Sales
- Marketing Strategy
- Trade Marketing
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