Laurent
Award-winning Storyteller | Writing Words into Wonders
- Role
- Lead Copywriter at Linkedin
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Laurent
Curious creative. Powered by purpose. Experienced content leader, versatile…
Experience
Lead Copywriter
Aug 2023 — Present
Develop strategic concepts and write strong, compelling, nuanced copy adjusted to specific internal audiences across multiple channels in formats including brand copy (vision and mission statements), training programs, websites, emails, newsletters, events, video scripting, website pages, internal marketing comms, etc- Manage multiple projects simultaneously ensuring on-time development of all deliverables to meet project schedules- Work closely with Creative, Learning, and Sales Enablement teams, to achieve a shared, successful vision- Implement company brand style guidelines and brand voice to deliver on-brand consistent messaging-Research and interview subject matter experts and collaborate effectively with internal stakeholders to thoroughly understand their business goals and objectives- Interpret creative briefs to develop and produce creative concepts through execution on assigned brands- Assist in naming and branding programs and help build the strategies to stand them up- Take initiative to find opportunities for process improvements and efficiencies, setting our department up for long-term success and growth- Work with project managers and creative manager to ensure that schedules are accurate and realistic and that deadlines are met- Revise copy across multiple projects based on feedback/direction and remain flexible through multiple revisions while keeping a keen attention to detail- Work across teams to coordinate strategies and own the consistency of company messaging across programs, trainings, and additional methods of communication.
Education
Boston University
Master's degree, Advertising
2016 — 2018
Kent State University
Bachelor of Business Administration (BBA), Marketing
2011 — 2015
Skills
- Social Networking
- Copywriting
- Social Media
- Writing
- Advertising
- Poetry
- Dance
- Marketing
- Public Speaking
- Interpersonal Communication
- Event Planning
- Creative Writing
- Choreography
- Teaching
- Spoken Word
- Microsoft Office
- Event Promotion
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