Lauren A. Stevens

About Lauren A. Stevens

Accomplished marketing professional with 10+ years of combined experience in marketing strategy, consumer insights, marketing analytics, and social media Passionate about developing and nurturing strong brands Creative storyteller with a talent for crafting visually stunning presentations that engage and inspire audiences Data-driven marketer with an analytics background Strengths Finder: Achiever, Strategic, Discipline, Responsibility, RelatorCheck out my interactive Tableau resume:https://public.tableau.com/profile/lauren.stevens#!/vizhome/ThestoryofLaurensCareerMyTableauResume/LaurenStevensResume?publish=yes

Experience

1. Sr Marketing and Commercial Strategy Manager

   Disney Cruise Line

   Aug 2019 — Present · Celebration, FL, US

   Disney+ launch team-lead for Disney Signature Experiences (Disney Cruise Line, Aulani, Disney Vacation Club, Adventures by Disney, and Nat Geo Expeditions). Managed and executed a series of high reach marketing tactics across DSE which contributed to the massive success of 10M+ subscribers during initial launch. Developed marketing roadmaps and Integrated Communications plans to achieve revenue growth across many Disney Cruise Line business segments including Port Adventures, Merchandise, Food & Beverage, and Photography, Spa, and Adult Dining. Played an integral role in launching Disney Magic at Sea Staycations in the UK, as part of DCL’s return to operations after an 18 month pause following the pandemic. Supported the launch of the new Disney Wish cruise ship through a series of pre-arrival and onboard marketing initiatives. Served as a media representative during the Inaugural Wish sailings. Re-imagined the highly complex DCL pre-arrival email stream to increase focus on revenue, drive more engagement, create a more seamless UX, and leverage guest-level data to drive messaging, improving relevancy. Encompassed 9 emails, 25 audiences, and over 1K versions. Received an Excellence award from the Disney Cruise Line leadership team for consistently delivering a high volume of work with excellence.

Education

• University of North Florida

  Bachelor's Degree, Marketing, International Business

  2011 — 2015

• University of South Carolina

  Master of Business Administration - MBA, Business Administration and Management, General

  2018 — 2019

Skills

• Event Planning
• Innovation
• Customer Service
• Success Driven
• Marketing
• Marketing Research
• Event Management
• Marketing Strategy
• Social Networking
• Data Analysis
• Microsoft Office
• Time Management
• Advertising
• Marketing Analytics
• Social Media Marketing
• Creativity
• Public Relations
• International Business
• Public Speaking
• Leadership
• Art
• Graphic Design