Lauren Steeves
Senior Marketing and Communications Strategist @Haskayne School Of Business
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WORK HISTORY
Senior Marketing and Communications Strategist @Haskayne School Of Business
Calgary, AB, CA
Oversee the development and execution of comprehensive marketing communication strategies that bolster the school’s reputation, garner increased brand awareness and heighten community and stakeholder engagement.Lead the school’s public relations campaigns and media relations activity which entails providing strategic direction and advice on media issues, managing proactive and reactive media requests across faculty and departments, developing written materials such as press releases, media advisories, key messaging documents and interview briefs and reporting on metrics and campaign performance.Ideate, manage and execute thought leadership activity to grow the school’s reputation as a top-tier business school and advance its key priorities through speech writing, award submissions, media training and op-ed support for the senior leadership team and research translation and promotion for faculty members.Develop, oversee and manage an always-on storytelling strategy which consists of highlighting the school’s competitive differentiators, values and commitment to equity, diversity and inclusion across a diverse channel mix.Responsible for overseeing Haskayne’s social media channels, which includes strategy development and ongoing execution of Haskayne’s social media strategy and editorial calendar, creating, reviewing and publishing content, managing team members who support the portfolio, analyzing and adjusting performance and reporting on key metrics on a consistent basis.Offer guidance, coaching and support for the professional growth and career development of junior team members.Bestow marketing and communications counsel to partners across the school including Student Services, recruitment, fund development, community engagement and Haskayne Centres.
EDUCATION
Mount Royal University
Bachelor of Communication
University of Saskatchewan
Edwards School of Business
SKILLS
ABOUT LAUREN STEEVES
Driven by collaboration, relationship building and storytelling, Lauren is a talented and tenacious communications professional from Calgary, Alberta. She is well-versed in developing communications programs through traditional earned PR, paid content programs, influencer relations and creative content development for some of Canada’s most notable consumer, retail and travel brands. Lauren has extensive experience with developing corporate communications strategies which focus on thought leadership and corporate profile building across multiple verticals including tech, cannabis, consumer packaged goods and banking. She currently works at the Haskayne School of Business at the University of Calgary as a Senior Marketing and Communications Strategist. In addition to her work experience, Lauren is currently serving as an Alumni Council Member for Mount Royal University, in addition to guest lecturing and mentoring students. Lauren holds a Bachelor of Communication - Public Relations degree with a minor in Marketing from Mount Royal University.
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