Lauren Stanich
- Role
- Chief Membership Officer at Consumer Reports
- Location
- New Rochelle, NY, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Lauren Stanich
DRIVES GROWTH BY LEVERAGING NEW BUSINESS OPPORTUNITIES AND TECHNOLOGY Lauren is a…
Experience
Chief Membership Officer
Jun 2022 — Present
Lead membership and related services for Consumer Reports. Responsible for $220M P&L and oversee core operational areas: Marketing, Digital, Content, Testing, and Research and Data Science.
Education
University of Pennsylvania
BA, European History and Economics
Columbia Business School
MBA
Skills
- Direct Marketing
- Start-Ups
- Integrated Marketing
- Social Media
- Content Development
- Online Advertising
- Advertising Sales
- Digital Marketing
- Mobile Marketing
- Advertising
- Digital Media
- Marketing
- Email Marketing
- Marketing Strategy
- Strategic Leadership
- Editorial
- Strategy
- E-Commerce
- Digital Strategy
- Social Media Marketing
- Strategic Partnerships
- Analytics
- Content Strategy
- P&L Management
- New Media
- Management
- Direct Mail
- Magazines
- Leadership
- Omnichannel Marketing
- Publishing
- Event Management
- Mobile Devices
- Blogging
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