Lauren Stang
Director - Integrated Media Planning and Buying
- Role
- Director - Integrated Media Planning and Buying at DICK'S Sporting Goods
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Lauren Stang
In my role, I am responsible for strategy, tactics and results for more than 6 sub brands in addition to the overall DICK’S retail brand. I\'m an accomplished and award-winning strategist having led my team of 14 to two national SABRE awards. A champion for change and testing to learn, I have successfully led DICK’S Sporting Goods through a series of “firsts” for new channels, new platforms, new content and new playbooks to ensure strong performance between both paid and organic social. In the past six years at DICK’S, I have launched business-driving programming in social media’s newest platforms including Threads, Twitch, TikTok and Meta.
Experience
Director - Integrated Media Planning and Buying
Mar 2025 — Present
Education
Slippery Rock University
Bachelor’s Degree, Bachelor of Science in Communication; Public Relations
2011 — 2015
Skills
- Leadership
- Time Management
- Social Media
- Marketing
- Event Planning
- Public Relations
- Public Speaking
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