Lauren Stang

Director - Integrated Media Planning and Buying

Role
Director - Integrated Media Planning and Buying at DICK'S Sporting Goods
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lauren Stang

In my role, I am responsible for strategy, tactics and results for more than 6 sub brands in addition to the overall DICK’S retail brand. I\'m an accomplished and award-winning strategist having led my team of 14 to two national SABRE awards. A champion for change and testing to learn, I have successfully led DICK’S Sporting Goods through a series of “firsts” for new channels, new platforms, new content and new playbooks to ensure strong performance between both paid and organic social. In the past six years at DICK’S, I have launched business-driving programming in social media’s newest platforms including Threads, Twitch, TikTok and Meta.

Experience

  1. Director - Integrated Media Planning and Buying

    DICK'S Sporting Goods

    Mar 2025 — Present

Education

  • Slippery Rock University

    Bachelor’s Degree, Bachelor of Science in Communication; Public Relations

    2011 — 2015

Skills

  • Leadership
  • Time Management
  • Social Media
  • Marketing
  • Event Planning
  • Public Relations
  • Public Speaking
  • Facebook

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Lauren Stang — Director - Integrated Media Planning and Buying at DICK'S Sporting Goods in Pittsburgh, PA, US | Unifers