Lauren Sloat
Director, Content @Williams-Sonoma, Inc.
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WORK HISTORY
Director, Content @Williams-Sonoma, Inc.
San Francisco, CA, US
EDUCATION
The Johns Hopkins University
M.A., Nonfiction Writing
University of California, Berkeley
Bachelor's degree, Mass Communication/Media Studies
SKILLS
ABOUT LAUREN SLOAT
As Content Director at Williams Sonoma, I lead a cross-functional brand editorial team spanning organic social media, video production, copywriting and recipe editing to craft compelling, customer-centered content across all channels. I partner closely with Creative, Brand Marketing, PR, Product and merchant teams to translate seasonal strategies and product priorities into integrated campaigns that drive engagement and conversion. I oversee the full content lifecycle—from concept to measurement. I have a marketing and journalism background rooted in food, dining, lifestyle and entertainment.Career highlights include:+ Social media, content, and integrated marketing for portfolio of consumer packaged goods such as Girl Scout Cookies, Mrs. Fields Cookies, HK Anderson Pretzels, Butterfly Spirits, Mamont Vodka and Planet Based Foods+ Produced podcast “The Lupe & Royce Show” for two years + Social media agency of record for Logitech (5 years)+#DefyLogic campaign for Super Bowl LV with Lil Nas X +#DefyLogic campaign with Lizzo+ Social strategy for Drink Up, a campaign from the Partnership for a Healthier America and Michelle Obama’s Let’s Move!+ Content strategy for Georgian Dream political party that won the election (and was featured by Social Media Week)+ Co-authoring one of Washingtonian magazine’s most-commented-on stories+ Writing for Rolling Stone, Washingtonian magazine, DC magazine, POPSUGAR, Citysearch+ First DC editor of The Drink Nation, where I oversaw all content development, with a focus on cocktail culture+ First DC editor of Citysearch, where I oversaw all content development, with a focus on restaurants and bars + Editorial / community for U.S. News & World Report, The Huffington Post+ Television experience: ABC News Nightline w/ Ted Koppel; National Geographic Television+ Worked on New York Times bestseller The Long Road Home by ABC News Chief White House Correspondent Martha Raddatz
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