Lauren Seely
Consultant @Monark & Co
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WORK HISTORY
Consultant @Monark & Co
Performed eCommerce and digital audits and created roadmaps for optimizing operations, improving merchandising, and increasing conversion and sales
EDUCATION
San Diego State University
Bachelor of Arts, Journalism & Media Studies: Public Relations
Mesa College
Graduate Certificate, Fashion and Visual Merchandising
LIM College
Master of Business Administration, Fashion Management & Entrepreneurship
SKILLS
ABOUT LAUREN SEELY
Executive leader in DTC, digital & marketing management with full oversight of all digital operations and P&L. Experienced Shopify Plus Merchant, and an analytical and meticulous digital manager. Established capabilities in merchandising, branding, site experience, customer acquisition & retention, sales forecasting, logistics & distribution, project management, customer service, conversion rate optimization, digital marketing & SEO. Led a profit-losing DTC business to double digit sales comps & breakeven EBITDA in year two, and +1200% increase in EBITDA contribution in year three. MBA with proven aptitude in leading go-to-market product and brand strategy, while employing a strong work ethic and entrepreneurial approach to business. Driven to achieve brand results through customer-centric strategies while exceeding financial expectations to ensure the long-term success of an enterprise.
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